Cultural influence on the adoption of social media platforms by employees

Abstract

The growth of technology has impacted billions of lives by allowing people to connect with others through social media platforms such as Facebook, Twitter, Skype, WhatsApp, and so on. Despite the advantages of technology, there has been notable resistance from employees, especially the older generations, who are not eager to adopt social media technologies into their everyday lives. The purpose of this research was to investigate the influence of culture in the adoption of social media by employees in Mafikeng. A questionnaire was utilized to collect data from 252 employees across various government and non-government departments around the Mafikeng business area. The findings revealed the cultural factors that influence employees’ adoption of social media platforms, employees’ readiness to adopt social media, and the impacts of culture on social media adoption by employees.

https://doi.org/10.34105/j.kmel.2020.12.018